Navigating estabilshed brands
— Designing for Saalt's Menstrual Cup Steamer
One morning in fall 2021, I threw on a lime green sweater, a story for another blog. Anticipating my meeting with Saalt Co. while at my previous employer, I met Taya, a unique individual from Saalt Co. During our introduction call, we discussed an innovative product for their lineup – a menstrual cup steamer. As we dive into the significance for women’s health and the importance of transparency in feminine care, it became clear that this collaboration aimed to make a meaningful impact.
*Disclaimer: I don't represent Saalt Co. This blog is based on my design experience while providing them with services while at my previous employer.
Harmony Amidst Identity Waves: Saalt Co, known for its empowering brand image, needed a design seamlessly integrating with their visual identity. The challenge was to design a functional, aesthetically pleasing product resonating with Saalt's ethos.
Understanding the Brand Symphony: Before diving into design, understanding Saalt's visual language was crucial. From the calming color palette to the minimalist logo, every element spoke of elegance and purpose. The challenge lay in extending this visual symphony into the design of the Saalt Steamer.
Innovation Aligned with Identity: The Saalt Steamer, a revolutionary addition, demanded innovation without compromising the brand's identity. The design needed familiarity for Saalt customers while introducing a novel product into the feminine wellness market.
Subtle Elegance in Form and Function: Meticulous attention to detail ensured the steamer's form echoed Saalt's sleek aesthetic. Materials, colors, and the user interface seamlessly integrated, creating a product as a natural extension of their brand.
Bringing the Saalt Essence to Life: Through a collaborative process, the Saalt Steamer emerged as an embodiment of Saalt's commitment to holistic wellness. The final design not only complemented Saalt's identity but enhanced it, becoming a beacon of innovation in their product range.
Harmonizing with Saalt's Future: Designing for Saalt goes beyond a singular product; it contributes to the ongoing narrative of empowerment and sustainability. The Saalt Steamer aligns with Saalt's present identity and sets the stage for a future where thoughtful design continues to be at the heart of their brand evolution.
Crafting a design within Saalt Co's established visual identity was a harmonious journey of creativity and collaboration. The Saalt Steamer stands as a testament to the seamless integration of innovation and identity, reflecting the brand's commitment to empowering women's wellness with elegance and purpose
